Case StudyWellness
A calm-first digital presence that tripled app downloads
Cittasya is built around Yoga Nidra. We designed an immersive site that lets seekers feel the practice before they download the app.
By Niravana · 4 min read · November 2024
3x
App downloads post-launch
Cittasya
The brief
Yoga Nidra is a restorative practice. A loud, generic wellness template would have broken the promise before anyone opened the app.
What we built
We built the digital presence from the ground up: pacing, type, and motion that communicate stillness, with a clear path to download.
The result
"The calm, intentional design perfectly mirrors the practice itself. Our users feel the experience before they even try it. App downloads tripled post-launch." — Neeru Gupta, Cittasya