A handcrafted D2C storefront for a small-batch Indian snack brand
ameei needed a shop that felt as intentional as the mixes themselves. We built the full storefront — heritage storytelling paired with a conversion-ready catalogue and checkout.
By Niravana · 5 min read · March 2025
D2C
Full storefront launch
ameei
The brief
ameei is a small-batch Indian snack brand — roasted, spiced, and packed with a little mischief. They needed more than a template shop. The site had to carry warmth and heritage without slowing the path from story to cart.
What we built
We designed and engineered the full D2C experience: brand narrative, product catalogue, and a checkout flow that stays out of the way. Photography, type, and motion were tuned so every crunch feels intentional — then wired for orders, not just atmosphere.
The result
"Niravana captured our brand perfectly — warm, playful, and unmistakably Indian. The site feels as handcrafted as our snack mixes, and customer orders have grown steadily since launch." — Sonal Trivedi, ameei